Monday, September 20, 2021
12:30 PM - 5:00 PMRegistration Check-In
1:30 PM - 2:00 PMThe Billboard Insider Workshop
2:00 PM - 2:45 PMThe Facebook and Instagram Workshop
3:00 PM - 5:00 PMOne-on-One Networking Sessions Presented by PATRÓN
9:00 PMElite Media & Marketing Presents: The Billboard Latin Music Week Kickoff Showcase Event, Featuring Jay Wheeler, Presented by Verizon  21+
Tuesday, September 21, 2021
8:00 AMRegistration and Attendee Lounge Open
9:00 AM - 9:10 AMGet Inspired: Welcome Remarks With Daniel Habif and Leila Cobo
9:15 AM - 9:45 AMThe Billboard Latin Power Players In Conversation Presented by City National Bank
9:50 AM - 10:20 AMSony Music Publishing’s Iconic Songwriter Q+A with Tainy Presented by Sony Music Publishing
10:25 AM - 11:05 AMComing out Latin
11:05 AM - 11:20 AMCoffee Break
11:25 AM - 11:55 AMTech and the Vanguard Music Couple Presented By Verizon
12:00 PM - 12:35 PMThere’s No Hood Like Motherhood
12:00 PM - 3:00 PMWW Food Truck Open
12:30 PM - 3:30 PMLMW x BACARDÍ Lounge Open Presented by BACARDÍ
12:30 PM - 3:30 PMWW Mini Wellness Bodega
12:40 PM - 1:55 PMLunch Break
1:00 PM - 3:30 PMLMW x BACARDÍ Rooftop Open Presented by BACARDÍ
2:00 PM - 2:30 PMMoving Our Music Pa’lante: How HBO Max is Taking Sound to Screen Presented by HBO Max
2:35 PM - 3:20 PMBMI’s How I Wrote That Song® with the Women of Regional Mexican Presented By BMI
3:25 PM - 4:10 PMThe Superstar Q+A with Karol G Presented By Samsung Galaxy
3:30 PMPATRÓN Bar Open Presented by PATRÓN
4:15 PM - 4:30 PMSnack Break
4:35 PM - 5:05 PMLivestreaming in an Amazon World: How Artists Are Partnering With the Platform to Create Fascinating Content and Engage With Fans Presented by Amazon Music LAT!N
5:15 PM - 6:00 PMThe Nicky Jam Rockstar Show LIVE From Billboard Latin Music Week ft. Jhay Cortez
6:00 PM - 7:00 PMThe Rising Generation Of Music Presented by Warner Music Latin
6:15 PMBillboard Premiere Party: Farruko
8:00 PMAP Global Presents: The New Artists Showcase, Featuring Fabiio, Joonti, Dvila and Ache, Powered by Elite Media & Marketing 21+
8:00 PMDuars Entertainment and Amazon Music LAT!N Present: Billboard En Vivo, Featuring a Special Performance by Rauw Alejandro and Friends, with specialty cocktails by PATRÓN Tequila 21+
Wednesday, September 22, 2021
8:00 AMRegistration and Attendee Lounge Open
9:00 AM - 9:05 AMWelcome Remarks with Leila Cobo
9:10 AM - 9:45 AMTouring in a Post-Covid World
9:50 AM - 10:20 AMMasterclass - Making The Hit, LIVE with Lunay, Chris Jedi and Gaby Music
10:25 AM - 10:55 AMThe Artist As Entrepreneur Presented By Verizon
11:00 AM - 11:20 AMCoffee Break
11:25 AM - 12:05 PMThe Streaming Equation: Why does a million views equal less than $500? Presented by AIE
12:00 PM - 3:00 PMWW Food Truck Open (Clone)
12:10 PM - 12:45 PMRegional No More Presented By Amazon Music Latin
12:30 PM - 3:30 PMWW Mini Wellness Bodega
12:30 PM - 3:30 PMLMW x BACARDÍ Lounge Open Presented by BACARDÍ
12:45 PM - 2:00 PMLunch Break
1:00 PM - 3:30 PMLMW x BACARDÍ Rooftop Open Presented by BACARDÍ
2:05 PM - 2:40 PMInside the Soul of the Artist with Fher Olvera (Maná) and Mabel
2:45 PM - 3:25 PMWomen On the Rise - The New Generation Presented By Amazon Music Latin
3:30 PMPATRÓN Bar Open Presented by PATRÓN
3:30 PM - 4:00 PMThe Billboard Mano a Mano with Rauw Alejandro and Myke Towers Presented By PATRÓN
4:00 PM - 4:15 PMSnack Break
4:20 PM - 5:05 PMThe Superstar Q+A with Daddy Yankee Presented By Samsung Galaxy
5:15 PM - 5:45 PMCultura Clash: A Conversation On Social Justice Presented By Samsung Galaxy
6:00 PMÍntimo con Anitta
8:00 PMSamsung Presents: Billboard En Vivo, Featuring Daddy Yankee, In Partnership with BACARDÍ 21+
Thursday, September 23, 2021
7:00 PMBillboard Latin Music Awards
Friday, September 24, 2021
8:00 PMSamsung Galaxy Presents: Billboard En Vivo Featuring Natti Natasha And Justin Quiles In Partnership With BACARDÍ
Saturday, September 25, 2021
8:00 PMBillboard En Vivo Featuring Anitta 21+