Hailing from Chihuahua, Mexico, Sofía Morán aka FLVCKKA has become a standout voice among a new wave of artists pushing genre boundaries in Mexico’s urban music landscape, locked in with over 3 Million monthly Spotify listeners globally. The singer, songwriter and fashion girlie bridges underground subcultures with corridos, with influences spanning hyperpop, R&B fusion, trap, and funk brasileño. Based between Guadalajara and Mexico City, the 27-year old artist and creator has built a reputation for her raw authenticity, direct lyricism, and genre-fluid sound. Her work offers an unfiltered portrayal of life on the margins, grounded in lived experience and emotional intensity, while championing a broader mission: to expand space for women in the urban genre and prove they can lead—and redefine—it on their own terms. And in 2026, she will release a new album "Hypercorridos Vol1” via Warner Music. The sought after talent has recently collaborated with Chino Pacas, Jan Glack and Marcos Vilabros. FLVCKKA is one of the most innovative and modernizing voices in the landscape of new Latin music. She performed at BIME 2026 in Bogota and the Latin Alternative Music Conference (LAMC) in New York City.