Jessi Uribe is one of the most influential artists in Latin Regional Music and the leading global ambassador of Colombian Regional Music. With a career built on multi-platinum hits, millions of listeners across digital platforms, and a commanding presence at major venues throughout Latin America and the United States, he has established himself as one of the most important voices of his generation.

His catalog includes some of the genre's most successful songs, such as Dulce Pecado, Matemos Las Ganas, Repítela, and Si Ya Me Voy, the latter of which reached No. 1 on Billboard's Regional Mexican Airplay chart—an unprecedented achievement for a Colombian artist in a genre traditionally dominated by Mexican performers.

In 2025, Jessi made history by becoming the first Colombian artist ever nominated for a Grammy Award in the Best Música Mexicana Album (Including Tejano) category with his album De Lejitos, sharing the spotlight with some of the most prominent names in Regional Mexican music. This milestone marked a turning point in the international expansion of Colombian Popular Music.

Throughout his career, Jessi Uribe has sold out major arenas across Latin America, collaborated with some of the most recognized artists in the regional genre, and built a loyal fan base that continues to grow worldwide. Today, he stands as one of the most successful and internationally recognized figures in Latin music, carrying Colombian Popular Music to new audiences around the world.