Robin Pedraja is a Cuban-born creative director, photographer, audiovisual producer, and music industry executive. He studied Graphic Design in Havana and continued his audiovisual training at the International School of Film and Television of San Antonio de los Baños (EICTV). He later completed studies in Business and Administration at Florida International University (FIU) in Miami.
He began his professional career in 2008 as a VFX artist. From 2008 to 2014, he worked across music videos, film, and advertising, developing experience in visual effects, post-production, color grading, photography, design, and art direction.
In 2014, Pedraja founded Vistar Magazine, an independent media platform focused on Cuban music, culture, and entertainment. As founder and creative director, he led the publication's editorial and visual development through 2022, helping connect a new generation of Cuban artists and creators with audiences in Cuba and abroad.
Since 2023, he has served as Co-Founder and Creative Director at PlusMedia, where he leads creative direction, artist and brand development, and the visual storytelling of projects within the Latin music industry.