Agushto Papa Podcast is the first podcast to cover Mexican music in English, becoming a leading voice connecting the Mexican music industry with a new generation of audiences in the United States and beyond. Known for their laid-back style, humor, and authentic perspective, Agushto Papa has become a trusted source for breaking news, new music, artist conversations, and the biggest moments shaping the Mexican music industry.
As part of the iHeart family, Agushto Papa has grown from a podcast into a recognized media platform and cultural voice. Beyond music, Agushto Papa offers an honest look into the lives and experiences of young Mexican Americans living in the United States, exploring culture, identity, family, and the unique experience of navigating two worlds. For Agushto Papa, Música Mexicana is more than a genre—it is a connection to identity, culture, and community.
Launched in 2020, the podcast first built its audience through its success on TikTok before expanding to YouTube and becoming available across all major platforms.
Now, Agushto Papa is entering a new chapter. With new music releases and creative projects on the way, the brand is moving beyond documenting and celebrating the culture to actively contributing to its evolution. Through music curation, independent projects, and artist-driven initiatives, Agushto Papa is bringing its same authenticity, humor, and cultural connection into a new creative space—helping elevate artists and musical projects while continuing to shape the conversation around Música Mexicana for a new generation.