Claudia Ochoa
Claudia Ochoa is a Key Player in Mexico's Music Industry. As SVP for México and US-MEX at The Orchard she's a driving force and one of the pioneers who propelled the global expansion of Música Mexicana. For over a decade Claudia Ochoa has led the way in México's industry landscape by specializing in global digital strategy with an artist-first approach.
Her role in the industry has helped catalyzed the success of key labels like Double P/Prajin Parlay resulting in multiple #1 debuts on Billboard, Spotify, and Apple Music charts with artists such as Peso Pluma (Génesis and Éxodo) and Tito Double P (Incómodo and Acomodo), including their joint album Dinastía.
Claudia has worked and continues to lead The Orchard's growth and expansion building deeply rooted relationships with artists of all backgrounds and career stages such as Pedro Fernández, Julión Álvarez, Alfredo Olivas, Josi Cuen, and Intocable, amongst many more. Her experience spans from the digital evolution of labels such as Azteca Records and Remex, and includes helping achieve important milestones in the careers of acts like Grupo Frontera.
She was also instrumental in incorporating talent and broadening opportunities not only for Mexican-based projects but also for Latin and regional enterprises developing their presence in Mexico, such as the Rimas and Dale Play Records, via their local offices.
Her approach to the business and the art of music has become synonymous not only with commercial success and revenue growth, but also with building an independent community that has helped establish and recognize the cultural relevance of Mexico's diverse music ecosystem.
Her role in the industry has helped catalyzed the success of key labels like Double P/Prajin Parlay resulting in multiple #1 debuts on Billboard, Spotify, and Apple Music charts with artists such as Peso Pluma (Génesis and Éxodo) and Tito Double P (Incómodo and Acomodo), including their joint album Dinastía.
Claudia has worked and continues to lead The Orchard's growth and expansion building deeply rooted relationships with artists of all backgrounds and career stages such as Pedro Fernández, Julión Álvarez, Alfredo Olivas, Josi Cuen, and Intocable, amongst many more. Her experience spans from the digital evolution of labels such as Azteca Records and Remex, and includes helping achieve important milestones in the careers of acts like Grupo Frontera.
She was also instrumental in incorporating talent and broadening opportunities not only for Mexican-based projects but also for Latin and regional enterprises developing their presence in Mexico, such as the Rimas and Dale Play Records, via their local offices.
Her approach to the business and the art of music has become synonymous not only with commercial success and revenue growth, but also with building an independent community that has helped establish and recognize the cultural relevance of Mexico's diverse music ecosystem.