Schedule is subject to change.
Day 01
Monday, October 19, 2026
Leila Cobo, Co-Chief Content Officer, Billboard
- 9:35 AM
- 10:00 AM
Rob Jonas, CEO, Luminate
- 10:35 AM
Translating 15-second internet attention into a sustainable, global fanbase without traditional major label radio machinery requires intentional cultural infrastructure. We break it down for you.
Lyanno, Artist
Maria Gracia, Head of Latin Artist Marketing, UnitedMasters
Gabriel Llano, head, music operations, TikTok Spanish Speaking LATAM (moderator)
- 11:10 AM
It’s no secret that independent music entrepreneurs have been driving much of the growth of Latin music globally. Virgin Music Group executives Nat Pastor and Víctor González will offer a wide-ranging discussion on the rise of Latin music globally and how independent labels and artists are the engine behind much of this global success.
Nat Pastor, Co-CEO, Virgin Music Group
Victor Gonzalez, EVP, President of Latin America, US Latin, and Spain, Virgin Music Group
- 11:45 AM
Tommy Mottola, Founder and Chairman, Mottola Media Group
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
- 12:20 PM
How the world’s fourth largest music market is finding a global audience for its music in Portuguese.
Bruno Duque, Head of Latin America and Brazil, TuneCore
Marcela Moreira, Country Director of Believe Brazil
Alejandra Olea, Managing Director, Americas, Believe (moderator)
- 1:00 PM
- 1:35 PM
How artists build partnerships in the industry to scale their business while keeping their creative point of view.
Adelaido “Payo” Solís III, Grupo Frontera/Co-Founder of BorderTown Records
Alberto Acosta, Grupo Frontera/Co-Founder of BorderTown Records
Juan Javier Cantú, Grupo Frontera/Co-Founder of BorderTown Records
Miguel Ramírez, GM, BorderTown Records
Claudia Ochoa, SVP, México and US-MEX, The Orchard
- 2:20 PM
Kany Garcia, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
- 2:55 PM
Luis Figueroa, artist
Tito Nieves, artist
- 3:30 PM
- 6:00 PM
Latin Music Week attendees will have the chance to meet with the experts who run the business in these exclusive, intimate roundtable sessions. Participating companies and speakers to be announced!
Featuring Amigo de Artistas, Brray, Domelipa, Ela Taubert, Erick Brian, Exti, FLVCKKA, Javi Crespo, Kidd Voodoo, Kristina, LOrna, Naliah Blackman, Ramma, and Vius at Furia Disco Rooftop Miami. Admission is free for Latin Music Week Registrants by RSVP HERE. Capacity is limited and attendance will be first come, first served. 21+”
Isabella Araujo (host)
Amigo de Artistas, artists
Brray, artist
Domelipa, artist
Ela Taubert, artist
Erick Brian, artist
Exti, artist
FLVCKKA, artist
Kidd Voodoo, artist
Kristina, artist
LOrna, artist
Nailah Blackman, artist
Ramma, artist
Vius, artist
The new global Latin pop group sits down for a conversation on their first year together, followed by an intimate performance. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served.
SANTOS BRAVOS, artist
Day 01
Tuesday, October 20, 2026
Leila Cobo, Co-Chief Content Officer, Billboard
- 9:30 AM
A discussion on AI generated music and the future of creativity.
Cristina Perpiñá-Robert, CEO, SGAE
- 10:05 AM
Baby Rasta & Gringo, artists
Ryan Castro, artist
- 10:50 AM
The new generation of Mexican music artists is dynamic, young, multi-instrumentalists and family driven. Many of the finalists for this year’s Billboard Latin Music Awards are related, including brothers Hermanos Espinoza and the cousins in Clave Especial, who will all sit for a spark-filled conversation on what drives their new brand of Mexican music.
Hermanos Espinoza, artists
Emmanuel Cortes, artist
Edgardo Nunez, artist
Clave Especial, artists
Dos de los Tamaulipas, artists
Isabela Raygoza, associate editor, Billboard Español (moderator)
- 11:25 AM
Alberto "Beto" Montenegro, Rawayana
Andrés "Fofo" Story, Rawayana
Hans Schafer, SVP of Global Touring, Live Nation
- 11:45 AM
- 12:15 PM
Carlos Sanson Jr., actor
Scott Budnick, CEO, 1Community, Film and Television Producer
Rebeca Leon, CEO, Lionfish Entertainment (moderator)
- 1:00 PM
Powered by its blend of urban music, timba, rumba and the signature clave instrument, Reparto has become the sound of modern-day Cuba, which is now getting its long-overdue international spotlight. In a first-of-its-kind conversation, genre leaders discuss the rise of reparto, its viral momentum, how the genre is working towards its globalization, and why artists such as Ozuna and El Alfa are experimenting with the rhythmic sound.
Bebeshito, artist
DJ Conds, artist
Helabusador & Rey Tony, artists
Wow Poppy, artist
Jessica Roiz, associate editor, Billboard (moderator)
- 2:00 PM
- 2:25 PM
Yasmin Dastmalchi, President of Maybelline and essie US
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
- 3:10 PM
- 3:55 PM
The bright new stars of Latin Music from around the globe.
Ana Mena, artist
Aria Vega, artist
Greeicy, artist
LALI, artist
Lola Indigo, artist
RaiNao, artist
- 4:45 PM
Anuel AA, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
- 6:30 PM
Artists to be announced. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+
- 5:20 PM
- 8:30 PM
Featuring Alex Rose, Jey One, Dany Ome & Kevencito el 13, and La Gabi. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+
Alex Rose, artist
Jey One, artist
Dany Ome & Kevencito el 13, artists
La Gabi, artist
This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+
Day 01
Wednesday, October 21, 2026
Leila Cobo, Co-Chief Content Officer, Billboard
- 9:30 AM
Empire CEO, Ghazi, joins Kristin Robinson for this special live edition of the On The Record podcast.
Ghazi, CEO, Empire
Kristin Robinson, Senior Correspondent (Publishing), Billboard (moderator)
- 10:05 AM
How Arenas Are Powering the Global Growth of Latin Music.
Melanie García Vélez, Coliseo de Puerto Rico
Paz Aparicio, Movistar Arena, Madrid
- 10:40 AM
Carlos Rivera, artist
Mau Y Ricky, artists
Na'vi, producer
- 11:15 AM
An intimate conversation about mental health.
Maluma, artist
Patricia Artieda, LMFT, BetterHelp Therapist
- 11:30 AM
- 12:00 PM
A candid conversation with superstar couples Jay Wheeler and Zhamira and Jessi Uribe and Paola Jara.
Jay Wheeler, artist
Jessi Uribe, artist
Paola Jara, artist
Zhamira, artist
- 12:40 PM
Maluma, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
- 1:15 PM
Jorge “Pepo” Ferradas, President and CEO, FPM Entertainment
Rebeca Leon, CEO, Lionfish Entertainment
Walter Kolm, founder and CEO, WK Entertainment
- 1:55 PM
- 2:30 PM
- 3:00 PM
Alex Iñigo, Grupo Niche
Alex Torres, Grupo Niche
Emir Pabon, Grupo Canaveral
Fito Echeverria, Grupo Niche
Luis Araque, Grupo Niche
Mar Solís
- 3:35 PM
Rubén Blades, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
- 4:50 PM
- 5:40 PM
Pitbull, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
Billboard x Eater El Pre Party. Kick off Latin Music Week's biggest night at El Pre Party, hosted by Eater and Billboard: an exclusive pregame celebrating Miami's vibrant food and music scene. Guests can enjoy bites from Miami favorites including Hispanic-owned brands Caracas Bakery, The Wolf of Tacos, and Sanguich, with recipes featuring Walmart products and the new Great Value Hispanic spices, a fresh expansion of the beloved Great Value brand. The experience will spotlight the founders and flavors behind these Walmart brands, bringing their stories and products to life through food. Live experiences will include salsa dancing with Natasha Nazario, followed by special performances by Lenny Tavárez, Anthony Ramos and Micro TDH, and a DJ set by EP The Latino. After eating your way through the city's food scene, head to the main stage for one of En Vivo's can't-miss performances.
Tickets available HERE. 18+
Tickets available HERE. 18+
Day 01
Thursday, October 22, 2026
Billboard Latin Music Week will coincide with the Billboard Latin Music Awards which will be presented LIVE Thursday, October 22 at 8 p.m. ET / 7c, on Telemundo and Peacock from the James L. Knight Center in Miami. The event will also be available on Universo and the Telemundo app, as well as throughout Latin America and the Caribbean via Telemundo Internacional.
If you are an Insider+ ticket holder you will receive your ticket upon check in.