Monday, October 19, 2026
- 5:00 PM
Leila Cobo, Co-Chief Content Officer, Billboard
Presented by:
IamChino, artist
Connie W. Kinnard, Senior Vice President, Destination Engagement for the Greater Miami Convention & Visitors Bureau
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
Rob Jonas, CEO, Luminate
Presented by:
Translating 15-second internet attention into a sustainable, global fanbase without traditional major label radio machinery requires intentional cultural infrastructure. We break it down for you.
Lyanno, artist
Maria Gracia, Head of Latin Artist Marketing, UnitedMasters
YO GANSTA, artist
Gabo Llano, head, music operations, TikTok Spanish Speaking LATAM (moderator)
It’s no secret that independent music entrepreneurs have been driving much of the growth of Latin music globally. Virgin Music Group executives Nat Pastor and Víctor González will offer a wide-ranging discussion on the rise of Latin music globally and how independent labels and artists are the engine behind much of this global success.
Nat Pastor, Co-CEO, Virgin Music Group
Victor Gonzalez, EVP, President of Latin America, US Latin, and Spain, Virgin Music Group
Jason Lipshutz, Co-Chief Content Officer, Billboard (moderator)
Alex Gallardo, President, Sony Music U.S. Latin
Tommy Mottola, Founder and Chairman, Mottola Media Group
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
Presented by:
How the world’s fourth largest music market is finding a global audience for its music in Portuguese.
Alejandra Olea, Managing Director, Americas, Believe
Bruno Duque, Head of Latin America and Brazil, TuneCore
Diego Douetts, Co-Founder, Sonar Music
MC Kako, Artist
Dan Rys, Executive Editor of Business, Billboard (moderator)
Presented by:
How artists build partnerships in the industry to scale their business while keeping their creative point of view.
Adelaido “Payo” Solís III, Grupo Frontera/Co-Founder of BorderTown Records
Alberto Acosta, Grupo Frontera/Co-Founder of BorderTown Records
Juan Javier Cantú, Grupo Frontera/Co-Founder of BorderTown Records
Miguel Ramírez, GM, BorderTown Records
Claudia Ochoa, SVP, México and US-MEX, The Orchard
Kany García, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
Presented by:
Luis Figueroa, artist
Tito Nieves, artist
Bryant Pino, Senior Director, Latin Music Programming, SiriusXM (moderator)
Kidd Voodoo, artist
Quevedo, artist
Jessica Roiz, Associate Editor, Latin, Billboard (moderator)
- 4:00 PM
Latin Music Week attendees will have the chance to meet with the experts who run the business in these exclusive, intimate roundtable sessions.
Andrea Ramirez PR Agency
- Andrea Ramírez, CEO, Andrea Ramirez PR Agency
Billboard
- Billboard Staff
Billboard Argentina
- Analía Arias, Director of Legal & Events, Billboard Argentina
- Juan Pedro Dondo, Director of Institutional Relations & New Business, Billboard Argentina
BIME (DESAFÍA MusicTech Finalists, Spanish Government)
- Raul Rodrigues, Founder, Upbeat Studio
- Lucia Martínez, Founder and Director, Break-event
EB PRODUCCIONES
- Eduardo Basagaña, CEO & founder, EB Producciones
- Nerina Rachea, Head of Production, EB Producciones
Fusion 4 Media LLC
- Marlene Maseda, Founder & COO, Fusion 4 Media LLC
KOSIGN
- Marvin Garcia, Manager, Client Growth & Relations, KOSIGN
La Industria Inc
- Camila Yepes, Head Of Marketing La Industria, Inc
- Sebastian Bastida, A & R, La Industria, Inc
MODE•T
- Tanya Meyers, Founder of MODE•T
PLUS MEDIA MUSIC
- Maykel Barzagas, CEO, Plus Media Music
- Robin Pedraja, Creative Director, Plus Media Music
UnitedMasters
- Andrew Hove, Label Services, UnitedMasters
- Goldie Harris, Head of Commerce, UnitedMasters,
Universal Music Group
- Vicky Rivas, A&R Manager, Universal Music Publishing Group
Tickeri
- Ivonne Romo, Corporate Sales Representative, Tickeri
- John Vega, Consultant and Sales Representative, Tickeri
Presented by
Featuring Amigo de Artistas, Brray, Domelipa, Ela Taubert, Erick Brian, Exti, FLVCKKA, Javi Crespo, Kidd Voodoo, Kristina, LOrna, Naliah Blackman, Ramma, and Vius at Furia Disco Rooftop Miami. Admission is free for Latin Music Week Registrants by RSVP HERE. Capacity is limited and attendance will be first come, first served. 21+ Please wear your LMW badge for admittance.
Isabella Araujo (host)
Amigo de Artistas, artists
Brray, artist
Domelipa, artist
Ela Taubert, artist
Erick Brian, artist
Exti, artist
FLVCKKA, artist
Kidd Voodoo, artist
Kristina, artist
LOrna, artist
Nailah Blackman, artist
Ramma, artist
Vius, artist
Presented by:
The new global Latin pop group sits down for a conversation on their first year together, followed by an intimate performance. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. Please wear your LMW badge for admittance.
SANTOS BRAVOS, artist
Tuesday, October 20, 2026
- 5:00 PM
Attendee lounge open with coffee and refreshments!
Leila Cobo, Co-Chief Content Officer, Billboard
Presented by:
A discussion on AI generated music and the future of creativity.
Cristina Perpiñá-Robert, CEO, SGAE
Pierre Hachar Jr., Esq., Managing Partner, The Hachar Law Group
Tatiana Cirisano, Vice President of Music Strategy, MIDiA Research (moderator)
Baby Rasta & Gringo, artists
Ryan Castro, artist
Ingrid Fajardo, Senior Social Media Manager, Latin, Billboard (moderator)
The new generation of Mexican music artists is dynamic, young, multi-instrumentalists and family driven. Many of the finalists for this year’s Billboard Latin Music Awards are related, including brothers Hermanos Espinoza and the cousins in Clave Especial, who will all sit for a spark-filled conversation on what drives their new brand of Mexican music.
Hermanos Espinoza, artists
Emmanuel Cortes, artist
Edgardo Nuñez, artist
Clave Especial, artists
Dos de los Tamaulipas, artists
Isabela Raygoza, associate editor, Billboard Español (moderator)
Presented by:
Alberto "Beto" Montenegro, Rawayana
Andrés "Fofo" Story, Rawayana
Hans Schafer, SVP of Global Touring, Live Nation
Sigal Ratner-Arias, Deputy Editor, Billboard Español (moderator)
Carlos Sanson Jr., actor
Scott Budnick, CEO, 1Community, Film and Television Producer
Tokischa, artist
Rebeca Leon, CEO, Lionfish Entertainment (moderator)
Sandra García-Sanjuán, Co-founder and Executive President, Starlite Music Group
Leila Cobo, Co-Chief Content Officer, Billboard
Presented by:
Powered by its blend of urban music, timba, rumba and the signature clave instrument, Reparto has become the sound of modern-day Cuba, which is now getting its long-overdue international spotlight. In a first-of-its-kind conversation, genre leaders discuss the rise of reparto, its viral momentum, how the genre is working towards its globalization, and why artists such as Ozuna and El Alfa are experimenting with the rhythmic sound.
Bebeshito, artist
DJ Conds, artist
Helabusador & Rey Tony, artists
Wow Poppy, artist
Jessica Roiz, associate editor, Billboard (moderator)
Presented by:
Yasmin Dastmalchi, President of Maybelline and essie US
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
Mexican soccer legend, Memo Ochoa, interviews the global sensation, Fuerza Regida.
Fuerza Regida, artists
Memo Ochoa (moderator)
The bright new stars of Latin Music from around the globe.
Ana Mena, artist
Aria Vega, artist
Greeicy, artist
LALI, artist
Lola Indigo, artist
RaiNao, artist
Sigal Ratner-Arias, Deputy Editor, Billboard Español (moderator)
Anuel AA, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
Grupo Duelo, artists
Tere Aguilera, Billboard’s Mexico Correspondent and Journalist (moderator)
Presented by:
This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+ Please wear your LMW badge for admittance.
ANASOF
ISADORA
Pututi & Nesty
Presented by:
Featuring Alex Rose, Jey One, and La Gabi. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+ Please wear your LMW badge for admittance.
Alex Rose, artist
Jey One, artist
La Gabi, artist
21+ This event is limited capacity and open to LMW registrants on a first come, first served basis. Please wear your LMW badge for admittance.
Fanta Rosario
Hanzel La H
Pressure 9X19
L0RNA
Tury
Rowma
Turbo
This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+ Please wear your LMW badge for admittance.
Wednesday, October 21, 2026
- 5:00 PM
Attendee lounge open with coffee and refreshments!
Leila Cobo, Co-Chief Content Officer, Billboard
Empire CEO, Ghazi, joins Kristin Robinson for this special live edition of the On The Record podcast.
Ghazi, CEO, Empire
Kristin Robinson, Senior correspondent, host of On the Record, Billboard (moderator)
Presented by:
How Arenas Are Powering the Global Growth of Latin Music.
Felipe Pimiento, Artist Manager / CEO and Founder of PIMIENTO ENTERTAINMENT
Melanie García Vélez, Coliseo de Puerto Rico
Pascual Egea, President, Spanish Concert Promoters Association (APM)
Paz Aparicio, Movistar Arena, Madrid (moderator)
Carlos Rivera, artist
Mau Y Ricky, artists
Na'vi, producer
Ingrid Fajardo, Senior Social Media Manager, Latin, Billboard (moderator)
Presented by:
An intimate conversation about mental health.
Maluma, artist
Patricia Artieda, LMFT, BetterHelp Therapist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
Presented by:
A candid conversation with superstar couples Jay Wheeler and Zhamira and Jessi Uribe and Paola Jara.
Jay Wheeler, artist
Jessi Uribe, artist
Paola Jara, artist
Zhamira, artist
Sigal Ratner-Arias, Deputy Editor, Billboard Español (moderator)
Presented by:
Introduction by Jorge Mejia, President & CEO, Sony Music Publishing Latin America and U.S. Latin
Maluma, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
Jorge “Pepo” Ferradas, President and CEO, FPM Entertainment
Rebeca Leon, CEO, Lionfish Entertainment
Walter Kolm, founder and CEO, WK Entertainment
Pamela Bustios, Senior Charts & Data Analyst for Billboard Latin & Español, Billboard (moderator)
Becky G, artist
Jason Lipshutz, Co-Chief Content Officer, Billboard (moderator)
Rubén Blades, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
Presented by:
Alex Iñigo, Grupo Niche
Alex Torres, Grupo Niche
Emir Pabon, Grupo Canaveral
Fito Echeverria, Grupo Niche
Luis Araque, Grupo Niche
Mar Solís
Pamela Bustios, Senior Charts & Data Analyst for Billboard Latin & Español, Billboard (moderator)
Agushta Papa, podcasters
Juancito, podcaster
Jess Judith, podcaster
Isabela Raygoza, associate editor, Billboard Español (moderator)
Pitbull, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
Billboard x Eater El Pre Party. Kick off Latin Music Week's biggest night at El Pre Party, hosted by Eater and Billboard: an exclusive pregame celebrating Miami's vibrant food and music scene. Guests can enjoy bites from Miami favorites including Hispanic-owned brands Caracas Bakery, The Wolf of Tacos, and Sanguich, with recipes featuring Walmart products and the new Great Value Hispanic spices, a fresh expansion of the beloved Great Value brand. The experience will spotlight the founders and flavors behind these Walmart brands, bringing their stories and products to life through food. Live experiences will include salsa dancing with Natasha Nazario, followed by special performances by Lenny Tavárez, Anthony Ramos and Micro TDH, and a DJ set by EP The Latino. After eating your way through the city's food scene, head to the main stage for one of En Vivo's can't-miss performances.
Tickets available HERE. 18+
Please wear your LMW badge for admittance.
This event is included for all Billboard Latin Music Week Insider and Insider + registrants. Capacity is limited and admittance will be first come, first served.
Presented by:
Tickets available HERE. 18+ This event is included in your LMW registration. Please wear your LMW badge for admittance.
Please wear your LMW badge for admittance. Subject to capacity, 21+