Leila Cobo
A Fulbright scholar from Cali, Colombia, with degrees in piano performance (Manhattan School of Music) and Communications (USC)Leila Cobo is Billboard’s Co-Chief Content Officer. In her position, she oversees the fabled media company’s entire suite of content and coverage, including its print magazine, website, video programming, events and award shows, as well as all its Spanish-language content.
Leila is the first Latin journalist –and the first foreign-born journalist—to hold the top editorial job in the brand’s more than 100-year old existence.
Considered one of the world’s leading authorities in Latin music, Leila was the first U.S. based journalist to prominently cover Latin music daily and has been instrumental in transforming its coverage and perception in the U.S. Leila also programs the yearly Latin Music Week, the most prestigious and largest gathering for the Latin music industry. Leila spearheaded the launch of Billboard Español, Billboard’s all-Spanish website, as well as its Latin Women In Music franchise, which airs on Telemundo. Leila is also a novelist and biographer with six published books, including Decoding Despacito, a history of Latin music hits.
Leila has dual bachelor degrees in Communications from Universidad Javeriana in Bogotá, Colombia, and in piano performance from Manhattan School of Music. As a Fulbright Scholar, she obtained her master’s in communication management from The Annenberg School at the University of Southern California.
Leila is the first Latin journalist –and the first foreign-born journalist—to hold the top editorial job in the brand’s more than 100-year old existence.
Considered one of the world’s leading authorities in Latin music, Leila was the first U.S. based journalist to prominently cover Latin music daily and has been instrumental in transforming its coverage and perception in the U.S. Leila also programs the yearly Latin Music Week, the most prestigious and largest gathering for the Latin music industry. Leila spearheaded the launch of Billboard Español, Billboard’s all-Spanish website, as well as its Latin Women In Music franchise, which airs on Telemundo. Leila is also a novelist and biographer with six published books, including Decoding Despacito, a history of Latin music hits.
Leila has dual bachelor degrees in Communications from Universidad Javeriana in Bogotá, Colombia, and in piano performance from Manhattan School of Music. As a Fulbright Scholar, she obtained her master’s in communication management from The Annenberg School at the University of Southern California.