Diego Douetts is the co-founder of Sonar Music, one of Brazil’s prominent independent urban music labels and a driving force in the country's rapidly expanding funk scene. Alongside co-founder Juninho Santos, he has helped build a roster featuring leading Brazilian artists including MC Kako, DJ Boy, Joãozinho VT, MC Tuto, and MC Vine7, collectively generating hundreds of millions of streams. In 2024, Sonar Music entered into an exclusive partnership with Believe, strengthening its distribution capabilities and international growth opportunities. Diego represents a new generation of Brazilian music entrepreneurs transforming local urban culture into a commercially powerful music ecosystem.