Schedule is subject to change.
Day 01
Monday, October 19, 2026
Rob Jonas, CEO, Luminate
Translating 15-second internet attention into a sustainable, global fanbase without traditional major label radio machinery requires intentional cultural infrastructure. We break it down for you.
It’s no secret that independent music entrepreneurs have been driving much of the growth of Latin music globally. Virgin Music Group executives Nat Pastor and Víctor González will offer a wide-ranging discussion on the rise of Latin music globally and how independent labels and artists are the engine behind much of this global success.
Nat Pastor, Co-CEO, Virgin Music Group
Victor Gonzalez, EVP, President of Latin America, US Latin, and Spain, Virgin Music Group
Tommy Mottola, Founder and Chairman, Mottola Media Group
- 12:20 PM
Jorge “Pepo” Ferradas, President and CEO, FPM Entertainment
Rebeca Leon, CEO, Lionfish Entertainment
Walter Kolm, founder and CEO, WK Entertainment
- 1:00 PM
- 1:35 PM
How artists build partnerships in the industry to scale their business while keeping their creative point of view.
Adelaido “Payo” Solís III, Grupo Frontera/Co-Founder of BorderTown Records
Alberto Acosta, Grupo Frontera/Co-Founder of BorderTown Records
Juan Javier Cantú, Grupo Frontera/Co-Founder of BorderTown Records
Miguel Ramírez, GM, BorderTown Records
Claudia Ochoa, SVP, México and US-MEX, The Orchard
- 2:35 PM
Kany Garcia, artist
- 3:10 PM
- 3:45 PM
Kidd Voodoo, artist
Quevedo, artist
Trueno, artist
- 6:00 PM
Latin Music Week attendees will have the chance to meet with the experts who run the business in these exclusive, intimate roundtable sessions. Participating companies and speakers to be announced!
Featuring performances at Furia Disco Rooftop Miami. Admission is free for Latin Music Week Registrants, Capacity is limited and attendance will be first come, first served. 21+
Ela Taubert, artist
Erick Brian, artist
Kidd Voodoo, artist
Kristina, artist
Lorna, artist
The new global Latin pop group sits down for a conversation on their first year together, followed by an intimate performance. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served.
SANTOS BRAVOS, artist
Day 01
Tuesday, October 20, 2026
Leila Cobo, Co-Chief Content Officer, Billboard
- 9:25 AM
Cristina Perpiñá-Robert, CEO of SGAE discusses AI generated music and the future of creativity.
Cristina Perpiñá-Robert, CEO, SGAE
- 10:05 AM
- 10:45 AM
- 11:10 AM
Clave Especial, artists
Edgardo Nunez, artist
Emmanuel Cortes, artist
Hermanos Espinoza, artists
- 11:30 AM
- 12:00 PM
- 12:30 PM
- 1:05 PM
Powered by its blend of urban music, timba, rumba and the signature clave instrument, Reparto has become the sound of modern-day Cuba, which is now getting its long-overdue international spotlight. In a first-of-its-kind conversation, genre leaders discuss the rise of reparto, its viral momentum, how the genre is working towards its globalization, and why artists such as Ozuna and El Alfa are experimenting with the rhythmic sound.
Bebeshito, artist
DJ Conds, artist
Helabusador & Rey Tony, artists
Wow Poppy, artist
- 2:15 PM
- 2:55 PM
The bright new stars of Latin Music from around the globe.
Ana Mena, artist
Aria Vega, artist
Greeicy, artist
LALI, artist
Lola Indigo, artist
RaiNao, artist
- 3:30 PM
- 4:45 PM
This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+
Day 01
Wednesday, October 21, 2026
Leila Cobo, Co-Chief Content Officer, Billboard
- 9:30 AM
Empire CEO, Ghazi, joins Kristin Robinson for this special live edition of the On The Record podcast.
Ghazi, CEO, Empire
Kristin Robinson, Senior Correspondent (Publishing), Billboard (moderator)
- 10:05 AM
- 10:40 AM
Carlos Rivera, artist
Mau Y Ricky, artists
- 11:15 AM
- 11:30 AM
- 12:00 PM
Alex Iñigo, Grupo Niche
Alex Torres, Grupo Niche
Emir Pabon, Grupo Canaveral
Fito Echeverria, Grupo Niche
Luis Araque, Grupo Niche
Mar Solís
- 12:30 PM
A candid conversation with superstar couples Jay Wheeler and Zhamira and Jessi Uribe and Paola Jara.
Jay Wheeler, artist
Jessi Uribe, artist
Paola Jara, artist
Zhamira, artist
- 1:05 PM
Maluma, artist
Leila Cobo, Co-Chief Content Officer, Billboard (moderator)
- 2:15 PM
- 2:45 PM
- 3:20 PM
- 4:00 PM
- 4:45 PM
Kick off Latin Music Week's biggest night at El Pre Party, hosted by Eater and Billboard: an exclusive pregame featuring bites and drinks from Miami's hottest restaurants, including a special dish in collaboration with Walmart, plus live experiences to get the night started right. Eat your way through the city's food scene, then head to the main stage for one of En Vivo's can't-miss performances. Tickets available HERE. 18+
Tickets available HERE. 18+