Juan J. Arroyo is a talented screenwriter and journalist with a strong background in communications, editorial writing, and music curation. His work has been featured in some of the most influential and prestigious media outlets across the U.S. and Latin America. His consistent presence in these high-profile platforms has established him as a respected and relevant voice in the music and cultural industries.

Specializing in Latin urban music and the emerging artist scene, Juan brings deep insight into the evolution of reggaetón, Latin trap, and other contemporary musical movements. His approach blends critical perspective, cultural sensitivity, and a fresh narrative style that resonates with both younger audiences and industry professionals.

Juan has actively participated in various panels, conferences, and cultural events throughout Puerto Rico and the United States, where he has shared his expert views on urban music, music journalism, and the rise of new voices in the industry. This has positioned him as a key commentator and a bridge between specialized critique and emerging scenes.

With a rare ability to connect academic, artistic, and popular spheres, Juan is a valuable addition to any panel exploring the present and future of Latin music, the impact of emerging artists, or the evolution of urban genres. His familiarity with the current panelists—combined with his expertise and charisma—promises an authentic and engaging dynamic in the conversation.