Jorge Garcia is an integral part of Live Nation's Global Touring team and is currently the man behind all the major Mexican Music acts paving the way for this new genre. He has a track record for helping acts like Junior H, Peso Pluma, and Fuerza Regida move from club-style locations to arenas and stadiums and promoting top-performing Latin tours from various artists such as Tito Doble P, Grupo Firme, Marco Antonio Solis, and Los Bukis.

Garcia has had consistent breakthrough momentum at LN. In 2023, he promoted Peso Pluma's massive Genesis Tour in the US and Spain, with 50+ arena shows and over 500,000 tickets sold; Fuerza Regida's Otra Peda Tour in the US with over 288,000 tickets sold across 29 shows; and Marco Antonio Solís' El Buki World Tour in the US and Europe with over 220,000 tickets sold across the U.S., Spain and Switzerland. Garcia also promoted Junior H's Sad Boys For Life Tour in the US with 120,000 tickets sold across 15 arena shows and Gloria Trevi's first tour in Spain.

In 2024, Garcia assisted in launching the first-ever Las Vegas Residency for a Mexican act with Los Bukis at Park MGM Theatre. In 2025, he's gearing up for Peso Pluma's first-ever European tour, the return tour Juntos featuring Jorge Medina and Josi Cuen, Oscar Maydon, and many more artists.