With over 17 years of experience in the music industry, Gabriel began his career as a concert booker in Bogotá and Bucaramanga. After graduating from Universidad de Los Andes, he joined the independent label DLL in Miami and Bogotá, where he became the first manager of Cali & El Dandee, working with talents like Latin Dreams, Cabas, and Maria McCausland, while also organizing major events.
In 2015, he founded MBP Entertainment SAS, a company fully dedicated to the musical development of national and international brands.

By November 2017, he took on the role of Artist & Label Relations Manager at Deezer South America, helping artists, labels, and distributors enhance their visibility and marketing strategies.

In October 2019, he was appointed Senior A&R Manager at Sony ATV for Colombia, Ecuador, and Venezuela. Then, in 2020, ByteDance brought him on board as Market & Development Partner for LATAM, overseeing the music strategy for companies like TikTok.

Today, Gabo leads TikTok and SoundOn’s music services for LATAM and US Latin, shaping the future of digital music in the region.