Victor Roque is Senior Director, A&R and Client Development, LATAM at Symphonic Distribution, where he leads the company’s efforts in artist acquisition and catalog growth across the Caribbean region. Based in Puerto Rico, Roque brings his expertise from a decade of leading the marketing team and LaMusica app for the Spanish Broadcasting System (SBS) to Symphonic.

As National Director of Marketing and Special Events for SBS, Roque oversaw the teams responsible for radio and events promotion, experiential marketing, and business development for the digital division. He also worked with major on-air talents such as Molusco. In addition, Roque played a key role in developing and growing the LaMusica app for SBS, contributing to content strategy, user engagement, and platform positioning.

Roque also oversees marketing for several artists through his company, Looking Pop, including Randy Nota Loca from the iconic duo Jowell & Randy, Lenny Tavárez, Rafa Pabón, Shadow Blow, DJ John Elle, and many others.