Steven Lozada wasn’t born singing, but for as long as he can remember, his life has had a soundtrack. He’s a music strategist, creative thinker, and specialist in turning ideas into experiences that make noise — the good kind. From backstage to studios to viral campaigns, he’s learned that music isn’t just heard: it’s lived, shared, and turned into culture. If you see him with a Coca-Cola in hand, it’s because he’s already planning the next move to help a beat cross borders. His motto is simple: Music has no boundaries.