CEO and co-founder of LID, a marketing agency that has helped shape the digital evolution of Colombian and Latin music over the past decade. With a background in design and user experience, Sebastián approaches strategy from a deeply human perspective — understanding what it takes to keep a team inspired, an artist evolving, and an audience engaged in a hyper-fragmented world. Through LID, he has led campaigns for global icons such as Daddy Yankee, Carlos Vives, Monsieur Periné, Tainy, and De La Ghetto — always connecting dreams between artists and the world.