Jimmy Humilde
Jimmy Humilde is the visionary CEO and founder of Rancho Humilde Records, one of the most influential independent Latin music labels revolutionizing the industry. Born and raised in Los Angeles, California, Humilde has played a pivotal role in shaping the rise of the regional Mexican music movement, blending traditional sounds with modern urban influences to create genre-defining style known as "Corridos Tumbados."
Starting his journey as a promoter and music executive, Humilde founded Rancho Humilde in 2008 with a mission to give a platform to emerging talent often overlooked by major labels. Under his leadership, the label has become home to groundbreaking artists such as Natanael Cano, Fuerza Regida, and Ovi, whose music has garnered millions of global streams and redefined Latin music’s crossover appeal. Humilde’s business acumen, cultural authenticity, and deep connection to his artists and audience have cemented Rancho Humilde as a powerhouse in the music industry.
Beyond music, he is dedicated to uplifting the Latino community, supporting independent artists, and expanding the reach of regional Mexican music worldwide.
Starting his journey as a promoter and music executive, Humilde founded Rancho Humilde in 2008 with a mission to give a platform to emerging talent often overlooked by major labels. Under his leadership, the label has become home to groundbreaking artists such as Natanael Cano, Fuerza Regida, and Ovi, whose music has garnered millions of global streams and redefined Latin music’s crossover appeal. Humilde’s business acumen, cultural authenticity, and deep connection to his artists and audience have cemented Rancho Humilde as a powerhouse in the music industry.
Beyond music, he is dedicated to uplifting the Latino community, supporting independent artists, and expanding the reach of regional Mexican music worldwide.