Natalia Segura Mena, better known as La Segura, is a Colombian content creator who has captivated millions of followers with her authenticity, charisma, and ability to connect with audiences. With more than 28 million followers across her platforms, including 10.2 million on Instagram and 9.3 million on TikTok, she has become one of the most influential digital voices in Latin America, blending humor, inspiration, and entertainment across her content.

Throughout her career, Natalia has achieved significant milestones. She was recognized by Forbes in its Top Creators 2024 list for Colombia and Latin America, participated in the reality show La Casa de los Famosos Colombia where she reinforced her media impact, and also explored her artistic side with the release of her single “No Vuelvas”, expanding her presence beyond digital content.

Today, La Segura continues to establish herself as a symbol of empowerment and authenticity in the region, building a community that admires her not only for her humor but also for her ability to reinvent herself and generate a positive impact on digital culture.