Colombian, Designer from Universidad de Los Andes, Master in Art Direction and Communication Strategies from ELISAVA in Barcelona, and specialist in Music Business from UCLA in LosAngeles, California; Mariana Franco is a multifaceted music industry executive who has been working behind the scenes from different fronts, helping in the development and internationalization of Latin artists aroundthe globe. Before moving to the United States in 2018, Mariana was actively involved in some of the most important music festivals in Latin America: Festival Estéreo Picnic, Hermoso Ruido, Jamming Festival, Cosquín Rock, Sónar, and Almax. She also did some local Tour Management for Andrés Calamaro, Residente, Julian Casablancas, The 1975, to name some, and was StevenTyler ́s personal assistant in his tour with Aerosmith across 8 countries and 15 cities in South America and Mexico. After moving to the US, she started working with multi-grammy winning producer Sebastian Krysat Rebeleon Entertainment, and with one of the best Latin PR Agencies in LA, The 3 Collective, where she managed the public image of Latin artists scheduled to perform on the renowned venue The Hollywood Bowl, in Los Angeles, California. Obsessed with music from a young age and passionate about making her mark in the music industry, Mariana has solid experience in liveshows, touring, PR, and digital marketing. She currently works at ONE rpm, a technology solutions company for independent artists where she stands out as Head of DSP Marketing for the US Latin market.