2:00 PM - 2:30 PM
Faena Forum Main Stage
Moving Our Music Pa’lante: How HBO Max is Taking Sound to Screen Presented by HBO Max

Go beyond music sales and take music storytelling to another level while moving "la cultura Pa’lante."  Join HBO Max executives Jessica Vargas and Leslie Cohen and artist Farruko, and Loud and Live producer Edgar Martinez, as they delve into how HBO Max creates and markets its slate of acquired Latin music films and documentaries, sharing their creative process and the strategies they use to deliver compelling content that resonates with fans across the US and Latin America.