Jorge Garcia
Jorge Garcia is a Mexican music touring expert with over 25 years of experience and a Global Tour Promoter at Live Nation. Garcia started his career at CFA back in 1998 as a Project Manager and since has served as GM at the legendary Aragon Ballroom in Chicago, as Booking Agent for Artists such as Zoe, Alejandra Guzman, Belanova, and Moenia, as Vice President of Concerts & Tours at Viva Entertainment he played an integral role in the growth of Latin touring, bringing Julion Alvarez to arenas throughout North America, making him the first Modern Regional Mexican artist to do an all-arena tour. While at Viva Entertainment, Garcia also promoted countless shows with Banda El Recodo, Caifanes, Ana Gabriel, Alejandro Fernandez, and more.

In 2019, Garcia joined Live Nation as a Regional Talent Buyer for the Texas region, working to increase Live Nation's footprint in seven Texas markets by bringing artists like Banda MS, Intocable, La Arrolladora, and more to various cities.

Since joining Live Nation, Garcia quickly moved on to become a Global Tour Promoter based in the Los Angeles headquarters office, booking massive sold-out tours such as Marco Antonio Solis' global run, record-breaking Los Bukis Una Historia Canada 2021 and 2022 Tours, Pepe Aguilar's Jaripeo Sin Fronteras, Junior H's 2022 and 2023 Sad Boyz, Gloria Trevi's 2023 Isla Divina Tour and more. Garcia also helped spearhead Live Nation's partnership with Rancho Humilde, paving the way for the Urban Mexican genre's jump from clubs to arenas and stadiums.

Most recently, Garcia booked Fuerza Regida's back-to-back sold-out tours, Del Barrio hasta Aqui and Ortra Pedra Tours, which included their first stadium show for this new musical movement at BMO Stadium in their hometown of Los Angeles and Peso Pluma's massive first headline "Doble P Tour," which has him playing Sold Out arenas and Amphitheaters in the US and Spain. Garcia is an integral part of Live Nation's Global Touring department, working closely with SVP of Global Touring Hans Schafer to take several Latin acts internationally.