Alfonso Lanza GarcĂ­a
"Alfonso Lanza, boasting two decades of expertise in communication and branding, embarked on his journey with Primavera Sound in 2012, steering its communication strategies, brand partnerships and external relationships. Presently, he holds the dual roles of CCO & Co-Director of Primavera Sound festival and CEO of Vampire Studio, the in-house agency of Primavera Sound.