The Marketing Of FERXXO
Colombian superstar Feid and his inner circle give us the nuts and bolts behind his success.

El Marketing Del FERXXO
La estrella colombiana y su equipo nos cuentan los secretos detrás de su mercadeo, imagen y éxito.

Esteban Higuita, producer/engineer
Feid, artist
Luis Villamizar, manager
Manuela Villada, creative director
Pedro Mejia, lead guitarist
Salomon Palacios III, senior vp marketing and artist strategy, Universal Music Latin
AJ Ramos, head of artist partnerships, Latin music and culture, YouTube Music/Google (moderator)