Renata Gomes is the Director of Marketing, Communication, and Digital Strategies for Ingrooves Brasil. She works closely with GR6, Brazil’s largest funk label, and more than 70 other Brazilian labels. Artists she works with include MC Davi, Mc Pedrinho, ANAVITORIA, Claudia Leitte, Aretuza Lovi, MC G15, Biel, Clara Valverde, and legends Lulu Santos and Zezé di Camargo. For the past 23 years, Renata has developed disruptive strategies for brands, startups, artists, and events in entertainment, music, and technology. She holds a masters degree in Communication, Culture, and Media and has spent a decade as a university professor teaching marketing, communication, digital strategies, and Music Business.