Cris Falcao
Cris Falcão is the managing director of Brazil for Ingrooves Music Group. In January of 2020, she was tapped to lead the expansion of Ingrooves' into Brazil. The expansion began with the signing of GR6, the largest funk label in Brazil, which includes a roster of artists frequently appearing on the top of the Brazilian music charts, including MC Davi, Mc Pedrinho, and Ryan SP. Two years later, the Brazil list of current clients includes 70 different labels with artists such as ANAVITORIA (F/Simas), Claudia Leitte, Jerry Smith, and legends Lulu Santos, Gilberto Gil, and Milton Nascimento.

Falcão graduated in Economics and later added an MBA in Marketing to her academic journey. She started and developed her career in the financial market, having experience in the automotive industry and the finance area of a major consulting company.

In 2004, she joined one of Brazil's largest independent music publishers. Working at a publishing company with more than 60 years of tradition, she faced all the changes in the transition from the physical to the digital market and became a specialist in copyright management.

In 2018 she founded Cada Instante, a label, publisher, and accelerator of artists designed to strengthen the independent music scene. In 2019, she became the head of Brazil's chapter of the international NGO Women in Music, supporting the role of women in the Brazilian music market through workshops, partnerships with brands and festivals, and conferences throughout Brazil.

In parallel to her career trajectory as an entrepreneur/intrapreneur in the Brazilian music industry, Falcão teaches music business and copyright courses. She also dedicates part of her time to mentoring non-profit projects aimed at developing artists and music entrepreneurs.