In a year where Bad Bunny has won the chart battle against Beyoncé and Harry Styles, join Saskia Allan, Research Analyst at Luminate, as she takes a look beyond reggaeton for what the next big development in Latin music could be. Using Luminate’s industry-standard music consumption data and global research insights, Allan's presentation will offer a deep dive into hot topics like what could propel cumbia, bachata or merengue into the mainstream and how the Latin music industry can tap into the successful strategies of Kpop and Afrobeats to inspire the next breakout hit. 

Saskia Allan, research analyst, Luminate